Louise Delage
A digital ghost against the alcoholism
THE TRUTH
When we look more exactly, there is a common point between all the photos of Louise Delage : in each of them, she has with her a glass of alcohol (some wine, a beer…).
People who followed her quickly wonder questions on this account. The journalist in « Libération » Tristan Berteloot is the first one who asked himself questions. He expressed his doubts in a serie of a tweet.
Indeed, Louise Delage doesn't exist in fact. It's a fictitious character staged by the agency BETC Paris. And if she drinks heavily so much, it's that it's about an awareness campaign for le Fond Actions Addictions.
This information was confirmed by the agency BETC Paris on its Twitter account. "On August 1st, Louise Delage makes his appearance on Instagram. Two months later, his photos and videos count more than 50.000 likes", explains the agency in a video showing a selection of photos published by the young woman, who is in reality student in art.
A VIDEO
TO BLOW THE LID OF THE ACCOUNT
EVEN BY BEING IN CLOSE CONTACT WITH A PERSON EVERY DAY, WE DON'T NOTICE PERFORCE THE HELP WHICH SHE NEEDS.